Social media is an evolution strategy for businesses and communication disciplines. Almost 99% of such companies rely on social media in marketing their brands.
Social media is a vast platform that is evolving at a very high rate, the idea behind this argument is on its performance. The primary purpose of these applications supporting social media is to promote communication. Different adjustments and modifications are improvised to help in creating a more prominent platform for business and marketing. 2017 is a year that will have a better and more elaborate social media application to help companies discover market niche. 2017 systems will evolve in the following disciplines I-street, rising markets, consumerism, implications of the brand, and ways of doing branding faster.
See Also :- Social Media is Transforming Marketing
It is a fact that technology is changing the world and the streets are becoming digital since most consumers rely on social media to gather information and share among themselves. These consumers look out on social media for advertisements on apartments, favorite restaurants and also touring sites. These streets use the media to pass information of different weights to public like the safety of the community and quality activities the streets offer.
Business organizations are usually very interested in social media campaigns since they use the platform to raise their markets. Websites like Facebook and Twitter have over the years been used to enhance these advertisements. Live streaming and virtual capabilities by 2017 will help raise the business sector to a new level. Most of businesses focus on the fact that these sites are the most appropriate platform to promote businesses and to discover the new market niche.
A new type of consumerism can be seen through social media. It is a fact that consumers have a voice. Social sites have elevated that voice to a point where consumers have the right to socialize with the prominent personalities in the society. Such power has proven to be useful and also harmful if abused. The consumerism also proves to be very advantageous when it comes to product brands since most clients exercise their loyalty and appreciate their favorite companies.
Implication of brands
The brand implication is one of the disadvantages of the social media because business names are compromised, hence leading to the production and marketing through social media platforms with the online availability stores to purchase these items. The implications of names usually destroy the images of companies’ hence financial loss for the company since the faulty products often sell at a high rate because of low prices.
Ways of doing branding faster
Creativity is the primary factor for better brand attraction. Social media has the tools to create better brands and link them to several potential clients. There is also an opportunity for creating affordable prices for the brands to create faster selling rates. These brands also need authentication from the company in the form of company name or seal and the approval of the national body responsible for it.
Author Bio: This article is written by Charles Abraham, an outstanding marketer and author on marketing tips through the use of social media. The author has participated in Midnightessays.com and many social media campaigns by different organizations.